Supporting You With Soul
I’m a forty-year commercial printing industry veteran, a passionate book designer since 2009, and a person who loves to spread joy. Fortunately, these qualities fit together beautifully at Sanserofin Studio where I help authors turn their manuscripts into stunning books.
After many years of working in print and a satisfying stint as a freelance production designer, I realized something life-changing. I love to serve creative and tenacious authors and I wanted to invest this service with as much soul as possible. What does that mean? It’s about creating deep connections, giving total commitment, and making the final phase of a book project the most exciting, easy, and joyful part. I found I could best deliver this experience by founding my own studio.
My authors — entrepreneurs, non-profit professionals, and memoirists — benefit from my industry experience and connections and my personal vision for service. I know a lot about designing and printing books — and I know a lot of the people involved in this dynamic, complex industry. You could say that I’m the sweet spot for authors who want the most professional yet personable experience when the time comes to design and print their books.
THE MAGIC WE MAKE TOGETHER
Client Stories
Bridge River Gold: A Historical Treasure
When the Bridge River Valley Association reached out to Sanserofin Studio, they were about ready to give up. After all, they needed a lot more than a designer to create a book about life in their small, formerly gold mining town. Fortunately, they found me, and I had the niche skill set and professional network required to pull it off. That meant researching the historical ‘periods’; designing and formatting the book; hiring a transcriber, content editor, and image scanning specialist; cataloguing historic photos; getting print quotes; and arranging the delivery of the books. In the end, the Association got a beautiful book that is still one of this historic mining town museum’s best sellers.
The Courageous Entrepreneur: An Exercise in Branding Boldly
Rinette Lagace is an expert in cash flow management with a lot of wisdom to share with entrepreneurs. But would that audience connect with the engaging lessons she had put into her manuscript? Would they make the mistake of assuming that cash flow management was too dry a topic? The key, for a book like this, is a strong brand that helps readers overcome any hesitations. The book’s working title — “Cash Flow Strategies to Build Resiliency in Your Business” — struck me as a good, clear subtitle. But a phrase from the manuscript — “courage is necessary for entrepreneurship” — gave us the hook we needed. With the new title “The Courageous Entrepreneur” in place, the visual brand unfolded easily. The cover, showing a person held aloft by a red umbrella over a sea of sharks, makes the importance of the author’s expertise crystal clear.
To Lay Aside Dreams: A Memoir Made in the Nick of Time
I cried when I heard the voice message from one very special client. He had called to describe his joy at holding a printed copy of his book. It was a memoir about constructing a life path, fresh off a wilderness commune and including his multi-decade journey with cancer — the cancer that had reappeared the year he hired me. It was a race against time, but I had made a commitment to put that book in his hands while he was healthy enough to share it. And we managed to make his dream come true in under five weeks: 50 copies of a stunning case bound book for his loved ones. I wish that I had kept the message — but fortunately it’s one I’ll never forget.
A LITTLE LOVE
