Hi, I’m Toni

Graphic Designer & Production Artist

specializing in print collateral and offering effective solutions to help you stay on budget and meet your deadlines.

Print is Alive and Well…

and it’s being used by smart people to promote their products and services and educate their customers.

My clients trust the experience I’ve gained over many years in the industry and they love the personal attention they receive by working with a small studio.

IS THIS YOU?

Most of my clients come from one of these categories:

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STUDIOS & AGENCIES

I’m a team asset for Design Studios, Marketing Departments and Advertising Agencies. I can initiate new projects or support in-house design staff when you need to add capacity to your team.

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BUSINESS OWNERS

I have deep roots in printing. Whether your print collateral requires a new design or a design refresh, I can deliver everything from concept to print-ready files.

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AUTHORS & PUBLISHERS

I will handle everything — from design and layout to obtaining print quotes and sending approved files to the printer.

Experience & Results

I have the skills and experience to help with your print-related projects. I’m a Creative Lead, Brand Guardian, Project Partner and Implementation Specialist who enjoys multi-faceted projects and long term contracts.

What sets me apart from other graphic designers is my experience with the “print production” aspect of graphic design. This skill, vital in the “design to print” process, is no longer widely taught or practiced — except by a seasoned designer such as myself.

I invite you to view these select examples of my work and learn more reasons why working with me can save time and help you avoid costly mistakes.

Click to enlarge the image

ABOUT

I left the commercial printing industry in 2006 due to downsizing. Although freelancing was a frightening new world, I took a huge leap of faith to go out on my own.

I chose to become a solopreneur for the freedom.

What I soon discovered is the joy in helping people to realize their goals — simply by doing something that I’m good at!  (OK, and I love working from home on BC’s amazing Sunshine Coast.)

It’s so wonderful to see a book or a product catalog fresh off the press and to hear a client exclaim “How beautiful, it’s exactly that we wanted!”

Interested in Learning How We Can Work Together?

Here are the most popular ways I work with clients and I offer a complimentary discovery call.
If you don’t see your exact project type listed, let’s have a chat as I also do custom proposals.

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MONTHLY RETAINER

On-going, consistent brand management, design/graphic production and support. Starting at 15 hours per month. This is the best rate to work with me.

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LARGE PROJECTS

We work 3–5 months from concept to delivery. Examples: product catalogs, campaigns, non-fiction books. Projects starting at $5,000+

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SMALL PROJECTS

We spend up to 2 months from concept to delivery. Examples include: directories, trade show materials, marketing collateral. Projects starting at $1,500

Curious About My Process?

My process is designed to skillfully navigate you and your project from start to completion.

In the Discovery or Needs Assessment phase, we’ll determine your needs and I’ll make recommendations for solutions that will best meet your project goals and objectives.

Preparation is key to a successful project. I’ll support you through the sometimes overwhelming process of getting clear on your project goals, defining milestones and gathering and/or creating all the assets.

I’ll ensure we stay on track and anchored to your goals and objectives during this phase. I will expertly guide you through the various feedback stages to ensure we get your final deliverables polished, on-brand and ready for delivery.

My role in this phase is to help you to stay “on-brand” and ensure all the deliverables are consistent and cohesive. As your Brand Guardian, I will take responsibility for protecting your visual brand.

Client Praise

Indispensable Collaborator

Toni has become an indispensable collaborator when it comes to working on large branding projects for my clients. She consistently provides added value through her knowledge of print production and her experience working with printers and other vendors. She is a great addition to any design team.

Kevin Broome, Creative Director,
    Wall on the Fly

Skillful & Creative

Toni took my manuscript and transformed it into a book.

I appreciated her skillful and creative design and patience in guiding me through the process.

— Liisa Atva, Writer & Publisher

Total Pro!

Toni is at the top of her game!

Wonderful to work with a total pro.

— Mark Holden,
    Author & Business Owner

Depth of Experience

Toni’s depth of experience, exacting standards and attention to detail give me assurance of an on time, on budget and on strategy end product.

— Decia Wong, Geo Bezdan
    Marketing Manager

First Class Work

Always a pleasure to work with, Toni brings her mature experience to deliver first class work that any printer or publisher can work with effortlessly.

Mike Betcher, Principal,
    B3 Communications Inc.

Are We a Good Fit?

My clients value integrity, professionalism and a quality product. My clients are open to new ideas and have an opinion. They prefer a collaborative approach and see the benefit of working with a designer who has a strong background in the printing industry.

Like me, my clients are organized and passionate about what they do. They “trust the professionals” and enjoy working in an atmosphere of mutual respect. My clients understand the value of sticking to milestones and deadlines.

My clients care about what we’re doing together. They trust that I’m here to help them.

If this sounds like you…

Let’s Talk!

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Ready to get started?

If you are interested in taking the next step let’s start with a conversation to make sure it’s a good fit. Share more about your project in the inquiry form and I’ll get in touch to book our getting acquainted call.

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Need a consultation?

I offer paid consults if you want to talk about your project. To book please use the inquiry form to get in touch with your preferred day and time to connect.

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Questions?

Check out the FAQs section below to see if your questions have already been answered. If not, send me a message and I’ll reply within two business days or sooner.

Phone

604-616-6886

Location

Gibsons, BC

LINKEDIN

@toniserofin

INSTAGRAM

@toni.serofin

EMAIL SIGNUP

Go to TinyLetter

Frequently Asked Questions

These are the most popular questions new clients ask.

What is your hourly rate?

Most of my work is project- or value-based. Please provide more information by filling out the contact form and we can have a conversation about the most cost effective solution.

Why don’t you state your prices on your website?

Each designer has a unique skill set and level of experience and each client has a unique set of requirements. I offer custom solutions and prepare an estimate for each project.

Do you do web design, logo design, branding?

No. For these types of projects, I bring in the necessary talent from my team of creative partners.

How long will my project take to complete?

The time to complete your project varies depending on the details and the level of your involvement. Typically, I’ll ask for your preferred delivery date and then do a “work back” to determine how much time is needed for each project milestone. Please be aware that I work with more than one client at a time so meeting agreed upon milestones is crucial to your delivery date and the success of the project.

Can you send my files to the printer for me?

Yes — in fact, I’d prefer to do it rather than leaving it up to you. With my experience and printing background, I know the right questions to ask your printer to ensure that the files I send are problem-free.

How do you accept payment?

Generally, I require a 50% deposit. Payment is due by e-transfer or cheque before the work can start.  Depending on a project’s duration, I may require one or two milestone payments before the final payment at the project end. The final payment is due before the files are sent to your printer. Payment details are included with each Client Agreement.

Retainer clients pay a fixed fee before the start of their project which guarantees them a certain number of hours of my time.