Hello, I’m Toni and you’re going to love working with me!

How do I know? Because I’m friendly and professional, I won’t ghost you and, best of all, I’m really good at what I do.

I’m a Book Designer whose specialty is working with self-publishing authors and business professionals who want to brand their authority.

I’m also a seasoned Production Designer who enjoys helping design studios and marketing teams.

Print is Alive and Well

It’s not going away any time soon

Publishing a non-fiction book allows you to share your story, promote yourself and prove authority in your field. Self-publishing means you can do it on your own terms.

My clients trust the experience I’ve gained over three decades in the design and printing industry. Every client I work with receives my personal attention.


Most of my self-publishing book clients are looking for support in these areas:



Curious about the book design and formatting process? Trying to decide if you want to hire a book designer or do-it-yourself? Hire me for a one-hour consultation and receive a written report to help you decide on your next steps.

FEE: $250

*see Price Exceptions



For authors who need a front cover, spine, back cover design only. You receive two custom cover concepts to choose from and final files in the trim size of your choice. Publishing platform and correct spine measurements required.

VARIES: $750 – $1,500

*see Price Exceptions



For authors who want a full service book cover and interior design. I’ll handle everything from custom design and formatting to proofing rounds to creating branded marketing materials and liaising with printers.

VARIES: $3,000 – $10,000

*see Price Exceptions

  • For Exploration Sessions add $75 for each additional half hour
  • Lower price options are available for EPub covers
  • For a full book design costs will range based on number of pages and type of service provided

Need help with something else? Please ask!

Are you a self-publishing author with a finished
manuscript ready to turn into a print book?

Click to enlarge the image

You have something to say, to teach, a story to share.

You’ve worked for months — or even years —on your manuscript. And now it’s done.

I admire the dedication it takes to create something important and then entrust it to someone else to carry out your vision.

I found my way to book design by a happy accident after decades as a production designer in the commercial printing industry.

I now focus the majority of my time working with non-fiction authors and I would very much enjoy working with you to design the book you’ve imagined.

I invite you to connect to learn more reasons why working with me can save time and help you avoid costly mistakes.


Experience and Results

Designing print books is different from other types of graphic design. Spine width, margin tolerances, paper weight — are just a few examples of where wrong choices can lead to wasted time and money. A poorly designed or produced book will distract from your message and could even affect your sales.

What sets me apart from other book designers is a background in print production. I have the skills and experience to take your book from concept through to final files done right the first time.

Click to enlarge the image


I help self-publishing authors — CEOs, experts, consultants — to go from final manuscript to a fully designed and formatted book ready for printing or print-on-demand.

Does any of this sound like where you’re at?

  • You want a custom design, not a book created with a template or run-of-the-mill stock images.
  • Your book coach advised you to consult or hire a professional book designer.
  • You need a new edition update for an existing book.
  • You want to work with a seasoned book designer who has over three decades of experience.
  • You have a design and marketing budget.

My Book Design and Formatting Process

My process is designed to skillfully navigate you and your project from design concepts to finished files.

To ensure I’m the right book designer for you, I’ll ask you to fill out a brief questionnaire or we’ll video chat a Q&A session. If you decide to hire me, we’ll start the process with the signing of a Client Agreement and a 50% deposit. I will require a summary of your book and a professionally edited and proofread manuscript in MS Word.

Preparation is key to a successful project. I’ll review your book summary and compile a Project Brief to guide me in the design concept stage. I’ll advise on book design “best practices” and answer your questions. Some of my prep work will involve research into the best sellers in your genre and assembling examples to show you the design direction I have in mind.

  • I’ll submit two to three cover designs and two interior page design concepts for you to choose from.
  • If you only need a cover design we’ll skip Step 4 and proceed to Step 5 – Revisions & Delivery.

In the layout and formatting stage, I’ll format your manuscript into a book — front and back cover, spine and interior. During the process, I’ll stay in touch to keep you updated on my progress.

Most projects take up to three rounds of revisions. We’ll work together to ensure the layout is exactly the way you want it. When you’re satisfied and have signed the approval form, I’ll package the files and deliver your print-ready PDFs. If you’re also doing an EPub, this is when the file is converted.

Client Praise

Delight to Work With

From start to finish, Toni was a delight to work with. I appreciate her professional approach and unwavering commitment to the project.

Mike Walmsley, Author
    101 More Tips for Better Food
    & Beverage Profit

Very Talented Designer

Toni is a great resource and a very talented designer. You would benefit so much from working with Toni!

Rinette Lagace, Author
    The Courageous Entrepreneur

Indispensable Collaborator

Toni has become an indispensable collaborator when it comes to working on large branding projects for my clients. She consistently provides added value through her knowledge of print production and her experience working with printers and other vendors. She is a great addition to any design team.

Kevin Broome, Creative Director,
    Wall on the Fly

Total Pro!

Toni is at the top of her game!

Wonderful to work with a total pro.

— Mark Holden,
    Author & Business Owner

Depth of Experience

Toni’s depth of experience, exacting standards and attention to detail give me assurance of an on time, on budget and on strategy end product.

— Decia Wong, Marketing
    & Branding Strategist

Skillful & Creative

Toni took my manuscript and transformed it into a book.

I appreciated her skillful and creative design and patience in guiding me through the process.

— Liisa Atva, Writer & Publisher

Do you value integrity and professionalism?

I care about what we can create together.

Let’s Talk!


Ready to get started?

Let’s chat to make sure we’re a good fit. Please tell me about your project in the inquiry form and I’ll be in touch to book a 20-minute complimentary call.


Need a consultation?

Please use the inquiry form to get in touch so we can set up a call.



Check out the FAQs section below to see if your questions have already been answered. If not, send me a message and I’ll reply within two business days or sooner.

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Gibsons, BC






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Frequently Asked Questions

These are the most popular questions new clients ask.

What is your hourly rate?

Most of my work is project- or value-based. The rate works out to approximately $85 – $95 an hour.

What payment options do you offer?
  • Canadian clients can pay by e-transfer, cheque or PayPal.
  • American and European clients can pay by PayPal.
  • Method of payment must be confirmed before an estimate is provided and the Client Agreement is signed.
  • All projects require a 50% deposit. Work will commence upon receipt of payment.
  • For projects longer than 4 weeks, a milestone payment is required.
  • The final payment is due upon receipt of the invoice and before the approved files are released. Payment details are included with each Client Agreement.
Do you do branding, web or logo design?

No. For these types of projects, I would be happy to refer you to one of my trusted partners in each of these areas.

How long will my project take to complete?

A 200-pg non-fiction book can take 4-8 weeks from concept to final files. The time varies with the complexity and your availability for the proofing rounds. I often work with more than one client at a time so meeting agreed upon milestones is crucial to your delivery date.

Can you send my files to the printer for me?

Yes. With my experience and printing background, I know the right questions to ask your printer to ensure that the files I send are problem-free.

Will you upload my files to Amazon KDP?

Yes. A charge of $95 per hour will apply.

Sanserofin Studio is located on the traditional, ancestral, and unceded territory of the Skwxwú7mesh-ulh Temíx̱w (Squamish) Nation.

COPYRIGHT 2021 © Toni Serofin | Sanserofin Studio • Gibsons, BC • www.sanserofin.com